Sunday, 15 September 2013

Expert On-Page Optimisation Tips For Winning SEO – Part:1

There are much said and less done things about the on-page optimisation that can cater exponential results for SEO rankings, improved conversion rates, better conversations and user experience. Without proven on-page optimising techniques, it is difficult to get the expected rankings and targeted traffic that make sense for sales and conversations.

Source: SEO Ahmedabad Company - Brand Core Media 

On-Page Search Engine Optimisation
On-Page Search Engine Optimisation


Not because your competitors are spending much time and money for improving on-page SEO factors so you should also do it, but it is good for your website to get overall improvements and gain higher ROI for your organization. However, maintaining your website best for on-page search engine optimisation is not easy and requires good amount of care. Particularly for e-commerce website it is more difficult to maintain on-page SEO as there are many product pages, category pages and landing pages to handle for and it also requires to make certain changes in website structure, listing out the duplicate pages, tags and categories. Below mentioned are the on-page SEO tips that helps you win the ranking factors naturally and improve your overall optimisation practice.

1. Image Attribute - ALT TAG: 

Image ALT TAG For On-Page SEO
Image ALT Tag For On-Page SEO


Images for any website are the best medium to showcase your product or services. It also helps to differentiate single product from others. Making your website full with image will give a chance to visitors to get a quick glance over the pages and gets the fast idea about the site and services. Particularly for e-commerce website and product portfolio website, it gives a great advantage to visitors to get a quick knowledge about the product and get a look and feel. Make sure every single image on your website have image alt tag attribute that is descriptive and keyword optimised. 

2. Image Optimisation: 

Image Optimisation For On-Page SEO
Image Optimisation For On-Page SEO


This seems to be most basic on-page optimisation techniques that support your website In multiple ways not only for visitors but for crawlers as well. However, still you will find many image files with just a random image names or numbers instead of full description of it. The more wise option is to use keywords, particularly long tail keywords for image naming. Use of .jpg extension is better than to use .png or .gif extension of image file versions. .jpg have several advantages like it shows well in small browsers of mobile phones and tablets while .png and .gif doesn’t show up well on all browsers. Make sure to create and submit image sitemap for Images as well. Other part of image optimisation technique is to have a reduced image size. It not only solves the faster loading of the website page but also gain better ranking as per Google image parameters. On an average image size less than 75kb is good to have on your website pages. 

3. Clean URL structure: 

URL Structure For On-Page Optimisation
URL Structure For On-Page Optimisation


Clean URL structure that can be read by human eye and understood the page status compare to the home page for on-page optimisation is very important factor. If you are using some open source CMS platforms like WordPress, Joomla or Magento then there will be chances for you to choose the URL parameters that can make your page structure according to title and category. Clean and lean page structure as mentioned above can be a good example for on-page SEO.  

http: //www.mywebsite.com/product-name
http://www.mywebsite.com/service-name
http://www.myonlinestore.com/category/product-name

4. Page Load Speed: 

Page Load Speed For On-Page SEO
Page Load Speed For On-Page SEO


Slow page loading acts as a slow poison for SEO rankings and better conversions. This is even more important for larger websites like online newspapers and other ecommerce website that constantly make changes on their on page content. There are multiple parameters that can reduce the load speed like image size, number of images on single page, code issue, content and more. With overloaded information, images and background music it becomes difficult to optimise your website for faster load speed. You can use some online tools to check your load speed and get better idea where you need to improve. 

5. Heading Tags: 

Heading Tags For On-Page SEO
Heading Tags For On-Page SEO


Heading tags are very important to define your content hierarchy. Usually a single website page should not have more than one H1 tags on it and the leading keyword for that page should be use there. Other tags from H2 to H6 can be optimising in content to determine your keywords, title and subject of the content. Secondary keywords and related keywords can be use for these heading tags.

As an Ahmedabad SEO Company, Brand Core Media consider following all these basic steps while planning for website design to give your site best chance to rank on the top page easily. There are many other on-page optimisation techniques that we will discuss in upcoming blog posts.