Email subscribers are the
currency for any well marketed email campaigns, but like budget of any other
marketing campaigns; it always falls sort. Gaining more email subscribers is
one of the basic things in the era where more and more people are looking to avoid
emails, marking them spam or unsubscribing from the mailing list.
Smart marketers will point you
that higher conversion comes through the long mailing list; however it is not
true always. What they actually need is not only the quantity but the quality
of the subscribers that can give them business. Selected few hundreds of
subscribers can give you better business compare to wild list of people. So,
where is the key to attract right kind of people for your business? And how do
you find more of such people who can turn as a subscribers and be a part of
your mailing list? Read on!
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| Email Marketing Campaign |
1. Highlight Subscription Button on Your
Website: You Must have noticed little pop-up on any website coming out with
small message and blank space to add your email address. Use such techniques
and ask people to subscribe to your newsletters. Make sure you make their life
as easy as possible by not demanding much of the details.
2. Motivate To Share: Motivating people to
share your email with others from same interest groups, this can help you get
more subscribers. However it is not as easy as it looks, it is followed by
investing significant time creating quality content, using right HTML standards
and optimizing email content for different devices. Simply including “Share” or
“Forward” button can make a wonder for your message. You can also add buttons
of social sharing like publishing content on Facebook, Twitter and LinkedIn.
3. Offer Incentive: Although creating
perfect content and dropping your email to the inbox of the person can be some
the ways of getting positive result, but it would be wrong to missing the
importance of offering incentive or freebies for getting more customers. The
rightly offered bribe can convert more visitors to your subscribers. However,
the key here is incentive offered has to have good value for readers for them
to read the message or forward it to someone else.
4. Exploit The Power of Group: People love
to be in group, may be of social, professional or educational type. This is
vital force to follow while looking for creating a long list of email
subscribers. The best way is to harvest some group possibilities like LinkedIn
special interest group, Yahoo! Groups and others. Try to communicate with more
and more people to get higher attention. Do not forget the power of Social
Sharing to get best advantage of mass of people.
5.
Ask For
Less: People hate providing more personal information related to them. Do
care that you ask only for those details that are relevant to your
subscription. Do not make other blanks which people hate to answers, always
make your question close ended and make minimum of data in compulsory mode.
6. Partner for
Profit: Sometimes in the lonely world of email marketing it is profitable
to partner with someone like you. Sharing mailing profile adds more subscribers
for both of you and helps you gain better reach.
Following such rules and creating
useful and informative content can really lead you to gain higher popularity
and more reach for your campaign. Do remember that solving others’ problem is
the best option for any business or marketing campaign to follow in terms of
serving customers and getting repeat calls.
Contact Brand Core Media for more details on running successful email marketing campaigns. We are proven Internet Marketing specialist and SEO Ahmedabad company with clients from different domains and different continents.
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