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Showing posts with the label email campaign management

How To Get More Subscribers For Your Email Marketing Campaigns

Email subscribers are the currency for any well marketed email campaigns, but like budget of any other marketing campaigns; it always falls sort. Gaining more email subscribers is one of the basic things in the era where more and more people are looking to avoid emails, marking them spam or unsubscribing from the mailing list. Smart marketers will point you that higher conversion comes through the long mailing list; however it is not true always. What they actually need is not only the quantity but the quality of the subscribers that can give them business. Selected few hundreds of subscribers can give you better business compare to wild list of people. So, where is the key to attract right kind of people for your business? And how do you find more of such people who can turn as a subscribers and be a part of your mailing list? Read on! Email Marketing Campaign 1.     Highlight Subscription Button on Your Website: You Must have noticed little pop-up on any websi...

Top Email Marketing Mistakes

Possibly, large amount of your emails are directly going into black hole. Here’s what happening to them and why. How many email we receive every day that we just don’t read or think we will come back to them in future? How many times we unsubscribe from the email list of any sender? At times we just ignore those messages or mark them as spam to avoid future conversations. And such incidents make us to believe that email marketing is dead now or it is no longer good technique for business communication in this era of social media. There is a very rare to see email marketing campaign that is really impressive and worth to get noticed amongst the receivers. Email Marketing Mistakes To Avoid Regardless of how much we spoke about “email marketing” is dying, the fact remains the otherwise. There is still a lot that email marketing can help you to introduce your business, construct relationships, create buzz and make repeat sales. However, marketers often follow some of the t...